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1. Strategik foundation

Core positioning

Asia School — farzandni mustaqil hayotga tayyorlaydigan, natija ko‘rsatadigan premium xususiy maktab.

Kontent hech qachon faqat “biz zo‘rmiz” demaydi. Har bir post isbot beradi: natija, ota-ona fikri, dars jarayoni, tartib, xalqaro yutuq.

Asosiy auditoriya

D segment: premium ota-onalar. Ular IELTS, xalqaro natija, universitet, til, intizom, muhit va kelajak haqida o‘ylaydi.

Secondary segment: davlat maktabidan yoki boshqa xususiy maktabdan norozi ota-onalar.

70%

Trust + proof content

Ota-ona ishonchi, feedback, natijalar, classroom proof.

20%

Expert / education content

Direktor, o‘qituvchi, brand face, metodika.

10%

Soft sales

Open Day, entrance exam, consultation, DM.

Asosiy tone: premium, ishonchli, sokin, faktga asoslangan. Agressiv “qo‘rqitish” emas. Lekin davlat maktabidagi muammolarni bevosita emas, madaniyatli kontrast orqali ko‘rsatish mumkin.

2. Custdev’dan chiqqan asosiy insightlar

Ota-ona nimadan qo‘rqadi?

Farzandi katta sinf ichida yo‘qolib qolishi.
Individual e’tibor yetmasligi.
Til muhiti bo‘lmasligi.
Intizom va tarbiya sustligi.
Bolada real natija bo‘lmasligi.

Nima uchun Asia School tanlanadi?

Tartib va tizim seziladi.
Rus / ingliz tili muhiti bor.
O‘qituvchi va rahbariyatga ishonch bor.
Natijalar ko‘rinadi.
Ota-onalar “bolam o‘zgardi” deydi.

Kontentdagi asosiy qurol

IELTS guarantee.
Money-back guarantee.
International olympiad results.
Cambridge certificate proof.
Parent testimonial videos.

Kontentda eng kuchli formula: Muammo → Asia School tizimi → bola o‘zgarishi → ota-ona isboti → Open Day CTA.

3. Content pillarlar

Pillar	Foiz	Maqsad	Format	Misol hook
Parent Trust / Otziv	25%	Ishonch va re-contract	Reels, stories, carousel	“Bolam 4 oy ichida qanday o‘zgardi?”
Academic Proof	20%	Premium ota-onaga fakt berish	Result reels, carousel	“Asia School o‘quvchilari xalqaro olimpiadada...”
IELTS / Language Pathway	15%	Kelajak va universitet bilan bog‘lash	Teacher explainer, student case	“5.5 IELTS kafolati nimaga asoslanadi?”
Behind the System	15%	Tartib, dars, nazoratni ko‘rsatish	Classroom vlog, day-in-life	“Asia School’da oddiy kun qanday o‘tadi?”
Teacher Authority	10%	O‘qituvchiga ishonch yaratish	Mini interview, advice	“Yaxshi o‘qituvchi bolani qanday ochadi?”
Student Transformation	10%	Emotional connection	Before/after story	“Avval darsga qiziqmasdi, hozir esa...”
Soft Conversion	5%	Open Day / DM lead	Stories, reel CTA	“Open Day ro‘yxati ochildi”

4. Har kunlik Stories Operating System

Har kuni chiqadigan doimiy stories

Morning arrival: bolalar kelishi, tartib, xavfsiz muhit.
Classroom proof: 1 ta real dars jarayoni.
Teacher moment: o‘qituvchi bolaga tushuntiryapti.
Student voice: “Bugun nimani o‘rganding?”
Parent trust: ota-ona fikridan 1 parcha.
CTA sticker: “Open Day haqida ma’lumot olishni xohlaysizmi?”

Haftalik qo‘shimcha stories

Dushanba: haftalik maqsad.
Seshanba: IELTS / language proof.
Chorshanba: parent FAQ.
Payshanba: result / certificate.
Juma: student transformation.
Shanba: Open Day / admission reminder.
Yakshanba: weekly recap + ota-onalar uchun savol.

Stories qoidasi: feed premium ko‘rinishi kerak, stories esa tirik, real va ishonchli bo‘lishi kerak. Har kuni 8–15 story ideal.

5. 4 oylik content calendar

Har kuni kamida 1 ta Reels. Haftasiga 1–2 carousel. Har kuni stories. Oylar admission season va re-contract bosimiga mos qurildi.

1-oy: Trust Foundation & Re-contract Warm-up

Maqsad: mavjud ota-onalarga “to‘g‘ri tanlov qildingiz” signalini berish, yangi ota-onalarda ishonch uyg‘otish.

Hafta	Kun	Reels mavzusi	Stories	Carousel	CTA
1	Dushanba	“Asia School ota-onalari maktabni nima uchun tanlagan?”	Morning arrival + parent quote	-	DM: Open Day
1	Seshanba	“Farzandni mustaqil hayotga tayyorlash nimadan boshlanadi?”	Dars jarayoni + teacher moment	-	Saqlab qo‘ying
1	Chorshanba	Parent otziv: “Bolam o‘zgardi...”	Otzivdan 3 story	Ota-onalar nima uchun ishonadi?	DM
1	Payshanba	IELTS guarantee qanday ishlaydi?	Language class proof	-	Savol qoldiring
1	Juma	“Oddiy dars emas — tizim”	Classroom routine	-	Open Day waitlist
1	Shanba	Haftalik recap: 5 ta real moment	Weekly recap	Haftaning natijalari	Profilga o‘ting
1	Yakshanba	Ota-onalar uchun savol: “Maktab tanlashda eng muhim narsa nima?”	Poll + Q&A	-	Poll
2	Dushanba	“Farzandingiz katta sinf ichida yo‘qolib qolmayaptimi?”	Small group / teacher attention	-	DM
2	Seshanba	International olympiad story	Medal/certificate proof	Natijalar carousel	Saqlab qo‘ying
2	Chorshanba	Brand face: “Biz natijani qanday o‘lchaymiz?”	Behind scenes	-	Savol yozing
2	Payshanba	Parent otziv #2	Ota-ona video quote	-	DM
2	Juma	Cambridge certificate proof	English lesson	Cambridge natijalari	Open Day
2	Shanba	“Asia School’da shanba kuni ham rivojlanish bor”	Activity / club	-	Follow
2	Yakshanba	Weekly parent FAQ	Question box	-	Savol bering

2-oy: Academic Proof & Premium Demand

Maqsad: premium ota-onaga kuchli akademik isbot berish, IELTS / international natijalarni ko‘paytirish.

Hafta	Focus	Daily Reels yo‘nalishi	Carousel	Stories angle
1	IELTS pathway	IELTS guarantee, English routine, teacher explanation, student speaking, parent trust, weekly recap, FAQ	“IELTS 5.5 kafolati nimaga tayanadi?”	English class + speaking clips
2	International results	Olympiad story, student case, medal proof, preparation process, teacher role, parent pride, recap	“International natijalar: timeline”	Certificate / preparation BTS
3	Math & Cambridge	Qorako‘l tizimi, Cambridge Assessment, daily practice, test culture, student progress, parent quote, recap	“Asia School akademik tizimi”	Quiz + classroom proof
4	Money-back trust	Guarantee explained, why it is possible, monitoring system, teacher accountability, parent control, FAQ, recap	“Money-back guarantee nimani anglatadi?”	Poll: kafolat sizga muhimmi?

3-oy: Admission Push & Open Day Conversion

Maqsad: Open Day va konsultatsiyaga lead yig‘ish, DM oqimini oshirish.

Hafta	Focus	Daily Reels yo‘nalishi	CTA	Stories
1	Problem awareness	Maktab tanlash xatolari, katta sinf muammosi, individual e’tibor, til muhiti, tartib, parent story, recap	Open Day waitlist	Poll + quiz
2	Open Day build-up	Nega Open Day’ga kelish kerak, nimalarni ko‘rasiz, direktor javobi, teacher intro, parent review, countdown, recap	Ro‘yxatdan o‘tish	Countdown sticker
3	Proof week	IELTS, olympiad, Cambridge, transformation, teacher, system, weekly recap	DM: “OPEN”	Results every day
4	Urgency without pressure	Qabul jarayoni, joylar, sinov, suhbat, ota-onalar savoli, Open Day reminder, recap	DM / call	FAQ + objections

4-oy: Final Conversion & Re-contract Confidence

Maqsad: qaror qabul qilishni tezlashtirish, existing parent confidence, yangi ota-onani shartnomaga olib kelish.

Hafta	Focus	Daily Reels yo‘nalishi	Carousel	CTA
1	Parent confidence	Existing parent reviews, transformation, safety, routine, result, teacher, recap	“Nega ota-onalar Asia School’da qoladi?”	Re-contract reminder
2	Premium proof	IELTS, international, top university angle, Cambridge, math, language, recap	“Farzand kelajagi uchun 7 sabab”	Open Day
3	Objection handling	Narx, natija, til, moslashuv, intizom, ota-ona nazorati, FAQ	“Ota-onalar eng ko‘p so‘raydigan savollar”	DM
4	Decision week	Final Open Day, last testimonials, director message, student results, parent pride, recap, final CTA	“Asia School’da yangi o‘quv yiliga tayyorgarlik”	Ro‘yxatdan o‘tish

6. Reels bank: 100+ hook va ssenariy yo‘nalishlari

Parent trust hooks

“Bu ota-ona Asia School’ni nima uchun tanladi?”
“Bolam avval darsga qiziqmasdi...”
“Ota-onaning eng katta xotirjamligi nima?”
“Farzandim bu yerga kelgandan keyin...”
“Maktab tanlashda biz xato qilmaslik uchun...”
“Bitta ota-onaning halol fikri”
“Nega ular qayta shartnoma qilyapti?”
“Ota-ona ishonchi qayerdan boshlanadi?”
“Farzandingiz ertalab maktabga xursand boradimi?”
“Asia School’da ota-onalar nimadan mamnun?”

Academic proof hooks

“IELTS 5.5 kafolati shunchaki gap emas”
“Cambridge natijalari ortida qanday tizim bor?”
“International olympiad’ga tayyorgarlik jarayoni”
“Matematikada kuchli bola qanday tayyorlanadi?”
“Har kuni 2 soat ingliz tili nimani beradi?”
“Asia School’da bilim qanday o‘lchanadi?”
“Natija bo‘lmasa, tizim ishlamayapti degani”
“Bu certificate ortida necha oy mehnat bor?”
“O‘quvchining speaking progress’i”
“Akademik natija tasodifan chiqmaydi”

Behind system hooks

“Asia School’da bir kun”
“Dars boshlanishidan oldingi tartib”
“O‘qituvchi bolaga individual qanday yondashadi?”
“Kichik detallar katta natija beradi”
“Bu oddiy classroom emas, tizim”
“Ota-onalar ko‘rmaydigan 5 jarayon”
“Har bir bola nazoratda bo‘lishi uchun...”
“Darsdagi 30 soniyalik real moment”
“Tartib bolani qanday o‘zgartiradi?”
“Asia School atmosferasi qanday?”

Soft sales hooks

“Open Day’da nimalarni ko‘rasiz?”
“Maktab tanlashdan oldin buni albatta tekshiring”
“Asia School sizning farzandingizga mosmi?”
“Qabul jarayoni qanday o‘tadi?”
“Sinov suhbatida nimalarga qaraladi?”
“Joylar haqida savol ko‘p bo‘lyapti...”
“Open Day ro‘yxati ochildi”
“Farzandingiz uchun maktab tanlayotgan bo‘lsangiz...”
“Keling, tizimni o‘zingiz ko‘ring”
“DM’ga OPEN deb yozing”

7. Ota-ona otziv system

Otziv video strukturasi

Farzandingiz qaysi sinfda o‘qiydi?
Asia School’gacha asosiy muammo nima edi?
Maktab tanlashda nimaga qaradingiz?
Farzandingizda qanday o‘zgarish bo‘ldi?
Eng ishonch bergan narsa nima?
Boshqa ota-onaga nima degan bo‘lardingiz?

Editing formula

0–2s: eng kuchli gapdan boshlash.
3–8s: muammo.
9–18s: Asia School tanlov sababi.
19–35s: bola o‘zgarishi / natija.
36–45s: CTA: Open Day / DM.

Haftalik norma: kamida 2 ta ota-ona otzivi reels, 3–5 ta otziv stories, 1 ta testimonial carousel.

8. Instagram → Open Day → Shartnoma funnel

1. Attention

Reels: parent story, IELTS, olympiad, “bolam o‘zgardi”.

2. Trust

Stories: dars jarayoni, ota-onalar, teacher, real proof.

3. DM

CTA: “OPEN” deb yozing, Open Day ro‘yxati, savol sticker.

4. Visit

Open Day, school tour, direktor / brand face, test / consultation.

DM script

Assalomu alaykum. Asia School Open Day haqida ma’lumot so‘raganingiz uchun rahmat. Farzandingiz nechanchi sinfga o‘tadi? Shunga qarab sizga mos guruh, ta’lim tili va qabul jarayoni haqida aniq ma’lumot beramiz.

9. KPI va nazorat

30+

Kunlik DM target

Open Day period’da

Kunlik Reels

Minimum

8–15

Kunlik Stories

Real proof

Haftalik otziv

Video format

Haftalik tekshiruv savollari

Qaysi reels eng ko‘p save oldi?
Qaysi stories DM olib keldi?
Qaysi ota-ona otzivi eng ko‘p ishonch berdi?
Open Day uchun nechta lead keldi?
Existing parents’da re-contract haqida savol ko‘paydimi?

10. 30 kunlik daily content calendar template

Bu jadval har oy qayta ishlatiladi, lekin har oy proof va CTA kuchayib boradi. 1-oy trust, 2-oy academic proof, 3-oy Open Day conversion, 4-oy final conversion.

Kun	Reels mavzusi	Hook	Video format	Stories vazifasi	CTA
1-kun	Brand promise	“Farzandingizni mustaqil hayotga tayyorlash nimadan boshlanadi?”	Brand face + school B-roll	Morning arrival, class moment, poll	Profilni kuzating
2-kun	Parent testimonial	“Bolam bu yerga kelgandan keyin o‘zgardi...”	Ota-ona short interview	Otzivdan 3 quote story	DM: Open Day
3-kun	IELTS guarantee	“5.5 IELTS kafolati nimaga asoslanadi?”	Teacher explainer	English class BTS	Savol qoldiring
4-kun	Classroom proof	“Asia School’da oddiy dars qanday o‘tadi?”	Real darsdan 20–30 soniya	Teacher moment + student answer	Saqlab qo‘ying
5-kun	International result	“Bu medal tasodif emas, tizim natijasi”	Certificate + student story	Result proof + quiz	DM
6-kun	Teacher authority	“Yaxshi o‘qituvchi bolani qanday ochadi?”	Teacher talking head	Teacher intro	Savol yozing
7-kun	Weekly recap	“Bu hafta Asia School’da nimalar bo‘ldi?”	Montage	7 kunlik recap	Open Day waitlist
8-kun	Parent pain	“Farzandingiz katta sinf ichida yo‘qolib qolmayaptimi?”	Brand face explanation	Poll: sizga nima muhim?	DM
9-kun	Language environment	“Til faqat darsda emas, muhitda o‘rganiladi”	English/Russian speaking clips	Student voice	Saqlab qo‘ying
10-kun	Money-back guarantee	“Natija bo‘lmasa, javobgarlik kimda?”	Director/brand face	FAQ sticker	Savol bering
11-kun	Student transformation	“Avval uyga vazifa qilmasdi, hozir o‘zi harakat qiladi”	Parent + child B-roll	Before/after story	DM
12-kun	Cambridge proof	“112 ta Cambridge sertifikati ortida qanday mehnat bor?”	Certificate carousel-style reel	Certificate stories	Open Day
13-kun	Discipline	“Tartib — natijaning ko‘rinmaydigan tomoni”	Arrival, class, lunch, activity	Daily discipline proof	Saqlab qo‘ying
14-kun	FAQ	“Ota-onalar eng ko‘p so‘raydigan 3 savol”	Brand face Q&A	Question box	Savol qoldiring
15-kun	Open Day soft push	“Maktabni postdan emas, o‘zingiz kelib ko‘ring”	School tour reel	Countdown / registration	DM: OPEN
16-kun	Math result	“Kuchli matematika natijasi qanday quriladi?”	Teacher + board + student work	Mini math quiz	Saqlab qo‘ying
17-kun	Parent testimonial	“Biz bir nechta maktabni ko‘rdik, oxirida...”	Ota-ona review	Review snippets	DM
18-kun	Safety / care	“Ota-ona uchun eng katta xotirjamlik nima?”	Environment + staff + routine	Morning + lunch + activity	Open Day
19-kun	Student voice	“Bugun men nimani o‘rgandim?”	3–5 student answers	Student voice daily	Follow
20-kun	Director message	“Biz uchun natija nimani anglatadi?”	Director talking head	Director quote	Savol qoldiring
21-kun	Weekly recap	“Bu hafta eng kuchli 5 moment”	Montage	Recap + poll	DM: OPEN
22-kun	Objection: narx	“Xususiy maktab narxi aslida nimaga to‘lanadi?”	Value breakdown	FAQ sticker	DM
23-kun	Objection: moslashuv	“Bola yangi maktabga qanday moslashadi?”	Psychologist/teacher advice	Parent Q&A	Savol bering
24-kun	Proof: class size / attention	“Har bir bola ko‘rinishi kerak”	Teacher helping child	Classroom proof	Open Day
25-kun	Olympiad preparation	“G‘alaba sahnada emas, tayyorgarlikda boshlanadi”	Preparation BTS	Training snippets	Saqlab qo‘ying
26-kun	Parent testimonial	“Men uchun birinchi o‘rinda...”	Ota-ona review	Quote stories	DM
27-kun	Culture / values	“Asia School’da faqat bilim emas, tarbiya ham muhim”	Behavior, respect, classroom	Values stories	Follow
28-kun	Open Day FAQ	“Open Day’da ota-onalar nimalarni bilib oladi?”	Tour + FAQ	Countdown	DM: OPEN
29-kun	Re-contract message	“Farzandingiz boshlagan yo‘lni davom ettirish nega muhim?”	Emotional brand video	Existing parent stories	Admin bilan bog‘laning
30-kun	Monthly recap	“Bir oyda ko‘rgan natijalarimiz”	Result montage	Monthly proof pack	Open Day / DM

11. Reels ssenariy shablonlari

1) Parent testimonial reels

0–2s hook: ota-onaning eng kuchli gapini birinchi qo‘ying.

3–8s: oldingi muammo: til, tartib, qiziqish, katta sinf, natija.

9–25s: Asia School’dan keyingi o‘zgarish.

26–35s: konkret proof: baho, til, confidence, olimpiada, Cambridge.

36–45s CTA: “Open Day haqida ma’lumot olish uchun DM yozing.”

2) Academic proof reels

0–2s hook: “Bu natija tasodif emas.”

3–10s: natijani ko‘rsatish: certificate, medal, IELTS, Cambridge.

11–25s: tayyorgarlik tizimi: dars, test, mentor, nazorat.

26–35s: student / teacher comment.

CTA: “Farzandingiz uchun ham shunday yo‘l kerak bo‘lsa, DM.”

3) Teacher authority reels

0–2s hook: “Ota-onalar maktab tanlashda bitta narsani unutadi...”

3–15s: teacher advice.

16–28s: Asia School’da bu qanday ishlashi.

29–40s: real classroom B-roll.

CTA: “Bu mavzu bo‘yicha savolingiz bo‘lsa, yozing.”

4) Open Day reels

0–2s hook: “Maktabni tanlashdan oldin uni ichidan ko‘ring.”

3–12s: Open Day’da ko‘riladigan narsalar.

13–25s: classroom, teacher, natijalar, savol-javob.

26–35s: kimlar kelishi kerak.

CTA: “DM’ga OPEN deb yozing.”

12. Carousel system

Carousel har kuni emas. Haftasiga 1–2 marta, asosan natija, guarantee, FAQ, comparison, parent proof uchun ishlatiladi.

Carousel turi	Slayd strukturasi	Mavzu namunasi	CTA
Result proof	1-hook, 2-result, 3-process, 4-teacher, 5-parent meaning, 6-CTA	“Cambridge natijalari: 112 ta sertifikat”	Saqlab qo‘ying
Guarantee explainer	1-savol, 2-kafolat, 3-tizim, 4-monitoring, 5-parent benefit, 6-CTA	“Money-back guarantee nimani anglatadi?”	DM
Parent FAQ	1-hook, 2–6 savol-javoblar, 7-CTA	“Ota-onalar eng ko‘p so‘raydigan 6 savol”	Savol yozing
Premium comparison	1-hook, 2-problem, 3-system, 4-proof, 5-benefit, 6-CTA	“Maktab tanlashda nimalarga qarash kerak?”	Open Day
Transformation story	1-before, 2-problem, 3-Asia School, 4-after, 5-parent quote, 6-CTA	“Bolam o‘zgardi: real ota-ona hikoyasi”	DM

13. Oyma-oy execution focus

1-oy

Trust Foundation

Ota-ona otzivlari, muhit, tartib, dars jarayoni. Maqsad: “Asia School ishonchli” degan signal.

2-oy

Academic Proof

IELTS, Cambridge, international olympiad, matematika, teacher authority. Maqsad: premium ota-onani ishontirish.

3-oy

Open Day Conversion

Open Day build-up, FAQ, school tour, DM script, registration. Maqsad: lead yig‘ish.

4-oy

Decision & Re-contract

Existing parent confidence, final proof, objection handling, shartnoma eslatmalari. Maqsad: contract.

14. Production workflow

Dushanba

Haftalik syomka ro‘yxati, ota-onalar bilan otziv schedule, teacher topics.

Seshanba–Payshanba

Dars jarayoni, student proof, teacher authority, brand face reels.

Juma–Shanba

Natijalar, testimonial, Open Day CTA, weekly recap.

Qoida: har bir content oldidan savol: “Bu post ota-onaning ishonchini oshiradimi yoki qarorini tezlashtiradimi?” Agar yo‘q bo‘lsa, chiqarilmaydi.

20. High-Converting Instagram Profile Structure

Bio Structure

Asia School | Xususiy maktab | Jizzax
🎓 IELTS & International Results
🌍 Rus / Ingliz ta’lim yo‘nalishlari
📍 Jizzax | Navoiy
⬇️ Open Day ro‘yxati

Pinned Posts

Nega Asia School?
IELTS / Cambridge / International natijalar
Ota-onalar testimonial supercut

Highlight Structure

Natijalar IELTS Ota-onalar Open Day Darslar Teacherlar FAQ

21. Open Day Conversion System

Bosqich	Kontent	Maqsad	CTA
7 kun oldin	“Nega maktabni ichidan ko‘rish muhim?”	Qiziqish	DM: OPEN
5 kun oldin	Parent testimonial	Trust	Joy band qilish
3 kun oldin	School tour reel	Visualization	Registration
2 kun oldin	FAQ stories	Objection handling	Savol bering
1 kun oldin	Director invitation	Urgency	Oxirgi joylar
Open Day kuni	Live stories + testimonials	FOMO	Keyingi ro‘yxat

22. Extra 30 Viral Hook Bank

“Farzandingiz maktabga borishni xohlab uyg‘onadimi?” • “Kuchli maktabni 10 sekundda bilish mumkin” • “Ota-onalar maktab tanlashda eng katta xatoni qiladi” • “Nega ba’zi bolalar tez rivojlanadi?” • “Bu bola 1 yil ichida qanday o‘zgardi?” • “IELTS natijasi tasodif emas” • “Farzandingizni kelajagini tasodifga tashlamang” • “Qaysi maktab sizning bolangizga mos?” • “Nega premium ota-onalar maktabni boshqacha tanlaydi?” • “Bolani faqat dars emas, muhit ham o‘zgartiradi”

23. MAY 2026 — Daily Execution Calendar (14–31 May)

Har kunlik production-ready content plan. Format: Reel + Stories + Carousel (kerak bo‘lsa) + CTA + Production note.

14–18 MAY | TRUST & PARENT PSYCHOLOGY WEEK

Maqsad: ishonchni oshirish, premium positioning va ota-onalarda “to‘g‘ri tanlov” hissini uyg‘otish.

14-MAY (Payshanba)

Goal: Trust Re-contract

REELS

Hook: “Farzandingiz maktabga xursand bo‘lib ketadimi?”

Scenario (45 sec):
0–3s: Ertalab xursand kirayotgan bolalar slow motion.
4–10s: Voice-over: “Ko‘p ota-onalar uchun haqiqiy signal — bola ertalab maktabga qanday ketishi.”
11–22s: Classroom + teacher interaction.
23–35s: Ota-onadan mini quote: “Bolam o‘zi maktabga shoshadi.”
36–45s: CTA: “Farzandingiz uchun ham shunday muhit qidiryapsizmi?”

Cover: “Bola maktabga xursand ketadimi?”

Caption: Parent psychology haqida qisqa copy.

STORIES (10–12)

Morning arrival
Teacher greeting
Class snippet
Poll: “Farzandingiz maktabni yaxshi ko‘radimi?”
Mini parent feedback

Production note: Entrance footage ertalab olinadi.

15-MAY (Juma)

Goal: Academic proof

REELS

Hook: “IELTS 5.5 guarantee shunchaki gap emas.”

Scenario: Director/teacher explains → English class → speaking snippets → result proof → CTA.

Cover: “5.5 IELTS kafolati?”

STORIES

English lesson
Student speaking
FAQ sticker: IELTS haqida savol

16-MAY (Shanba)

Parent trust

REELS

Hook: “Biz 4 ta maktabni ko‘rdik, oxiri Asia School’ni tanladik.”

Scenario: Parent testimonial — oldingi muammo → nima uchun tanladi → natija.

STORIES

Weekend activity
Parent quote
Q&A sticker

17-MAY (Yakshanba)

Goal: Engagement

REELS

Hook: “Maktab tanlashda ota-onalar qiladigan 3 ta katta xato.”

Scenario: Brand face educational reel.

STORIES

Poll
Question box
Weekly recap

18-MAY (Dushanba)

Goal: Transformation

REELS

Hook: “Avval darsga qiziqmasdi, hozir esa...”

Scenario: Student transformation story.

STORIES

Classroom
Student interview
Teacher comment

Weekly best moments

26–31 MAY | OPEN DAY CONVERSION & RE-CONTRACT SIGNAL

26-MAY

Hook: “Maktabni postdan emas, ichidan ko‘ring.”

Goal: Open Day warm-up

27-MAY

Hook: “Farzandingiz uchun to‘g‘ri maktabni qanday tanlash mumkin?”

Goal: Educational authority

28-MAY

Hook: “Bizning ota-onalar nima uchun qayta shartnoma qiladi?”

Goal: Re-contract psychology

29-MAY

Hook: “Open Day’da siz nimalarni ko‘rasiz?”

Goal: Conversion

30-MAY

Hook: “Bir oy ichida nimalarga erishdik?”

Goal: Monthly proof

31-MAY

Hook: “Yoz — farzandingiz kelajagi uchun eng muhim vaqt.”

Goal: June preparation

May execution calendar: endi production-ready formatda ishlatiladi. Keyingi bosqich: June oyini shu darajada yozish yoki May kunlarini yanada sekundma-sekund kuchaytirish.

Metric	Yaxshi natija	Qizil signal	Nima qilish kerak
Reels view	Oldingi haftadan o‘sish	Ketma-ket tushish	Hooklarni almashtirish
Save rate	Academic content yuqori	0–past	Practical value qo‘shish
DM soni	Haftalik o‘sish	Pasayish	CTA kuchaytirish
Story response	Poll / savollar	Silent audience	Interactive stories
Open Day lead	Stable flow	Kam	Urgency + proof

Kun	Primary content	Secondary content	Stories focus	Maqsad
Dushanba	Brand / philosophy reel	Teacher mini insight	Weekly goal + classroom	Trust
Seshanba	Academic proof	Classroom BTS	English / math proof	Authority
Chorshanba	Parent testimonial	Carousel	Parent quotes	Social proof
Payshanba	Teacher authority	Student voice	Q&A	Education trust
Juma	International / IELTS proof	Result post	Certificates	Premium proof
Shanba	Open Day / soft conversion	Weekly montage	Countdown	Lead
Yakshanba	Weekly recap	FAQ	Poll + objection	Engagement